I appreciated the kind vibe and thoughtful instructions. We've been kayaking and SUP at least 15 times before, but they still had new, useful information that kept us safe and made sure we had fun. Listen to the experts when they set up you up! I would definitely recommend them, and we hope to go back soon. As for timing, you need to get there early. We were on the beach at 8:30 am on a July Saturday, and waited in line from 9 am till they opened at 10 am. When we returned our SUP and Kayak at 12:30, people were waiting in line for kayaks/SUPs to come in so they could go out.